Zagat Survey® is based on the belief that the shared experiences of large numbers of users is inherently more accurate than the opinions of a few critics. Ratings capture the distinct qualities of an establishment on Zagat’s signature 30-point scale. Zagat editors summarize users’ feedback into concise reviews with high standards of accuracy.
Started as a hobby in 1979, Zagat Survey is now the world's leading provider of consumer survey-based information for restaurants and other leisure activities. Based on a worldwide network of surveyors, Zagat has become the world's most trusted source to help consumers make informed decisions about restaurants, nightspots, hotels, attractions and other leisure activities.
From the beginning, Zagat Survey has empowered consumers by providing them with a vehicle to express their opinions. Today, Zagat Survey provides consumer survey-generated reviews in more than 100 countries worldwide, and is internationally respected as a symbol of quality.
Zagat surveyors are frequent, knowledgeable consumers in each of the categories they rate. Their experiences, expertly distilled into numerical scores and concise, witty quotes, provide accurate, swift guidance for a wide range of leisure activities. Zagat Survey's unique approach separately rates the distinct qualities of a restaurant (Food, Decor, Service and Cost), hotel (Rooms, Service, Dining and Public Facilities) and other leisure categories based on a signature 30-point scale. Zagat supplements this information with a variety of top lists and indexes which allow people to search efficiently for the best places to meet their varied interests.
In addition to its retail publishing business, Zagat works closely with many prominent companies to develop integrated marketing programs leveraging its various assets, including customized guides (print and digital), content licensing, sponsored events, and custom research. Last year alone, Zagat worked with 1,000+ companies to develop such programs.
Over the years, Zagat Survey has won universal applause. For example, the Newhouse Syndicate has called Zagat "the most up-to-date, comprehensive and reliable guides ever published," while The New York Times called Zagat Survey "a necessity second only to a valid credit card."