Zagat is a business based on a simple premise - that the curated opinions of avid consumers with real experiences are inherently more accurate and useful than the unfiltered comments of a few.
For over 34 years, Zagat has worked to help users find the very best places in the world, from the undiscovered noodle shop in New York City to the latest celebrity chef restaurant opening in London. With curated ratings, reviews and lists based on feedback from everyday consumers, Zagat is the trusted and accurate source for discovering the very best places to eat and drink.
Zagat survey participants are frequent, knowledgeable consumers in each of the categories they rate. Their experiences, expertly distilled into numerical scores and succinct, witty quotes, provide accurate, swift guidance. Zagat's unique approach separately rates the distinct qualities of restaurants and nightspots based on a signature 30-point scale.
Over the years, Zagat has won universal applause. The Associated Press has called Zagat "the world's most influential travel and food guides," and The New York Times: "a necessity second only to a valid credit card."
In September, 2011, Zagat was acquired by Google