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Bodega Pop Up Project Takes Over LES Storefront

By Billy Lyons
December 19, 2013
Photo by: Winter Coleman

While we can find almost anything at our corner bodega, watching Michelin star chefs from restaurants like wd~50 and Eleven Madison Park go to work is something we don't expect. On December 18, a collection of chefs from the Bronx known as Ghetto Gastro opened a pop up deli and art project, Featherbed Lane, and are giving away homemade sandwiches for free. Specialties you'll find being cooked up include a version of the Philly cheesesteak known as chopped cheese, and the chefs are baking fresh bread daily for sandwiches. The whole space is mocked to look like a classic bodega, with cases of soda, racks of candy and freezers full of  frozen treats. The pop up will also feature a series of late night parties with a selection of DJ's spinning tunes, and those interested in attending for free can sign up for the group's mailing list to receive more information here. Names will be drawn at random to attend select private events. However, Featherbed Lane is open to everyone to swing by for free grub on Thursday December 19 from 1:30 PM to 3 PM and Friday December 20 from 12 PM to 3 PM. The group hopes to bring back the concept in a permanent storefront sometime in 2014. See below for more pictures of the transformed storefront.

37 E First St.; http://www.ghettogastro.com/

  • Photo by: Winter Coleman

    Sandwiches like the "chopped cheese" featuring braised short rib and heirloom tomatoes are being cooked up and served deli counter style. There's also a yam and portobello sandwich on the menu.

  • Photo by: Winter Coleman

    An inside look at Featherbed Lane, which transformed an empty storefront into a temporary bodega.

  • Photo by: Winter Coleman

    A selection of fruit juices at the pop up bodega Featherbed Lane, which is offering complimentary candies, sodas, and pastries at select times to the public.

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Places Mentioned

wd~50

American • Lower East Side

Food25 Decor20 Service25 Cost$117
 
 
 
Eleven Madison Park

Fine Dining • Flatiron

Food28 Decor28 Service28 Cost$220
 
 
 
 
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