Where Are They Now? Zagat 30 Under 30 NYC Noah BernamoffBy Kelly Dobkin
July 21, 2014
Photo: The Meat Hook's Brent Young, Noah's wife Rae and Noah
In anticipation of our 2014 30 Under 30 NYC list dropping next Monday, July 28, we're taking a look back all week long at some of the most notable honorees from years past.
When we honored Montreal native Noah Bernamoff in 2011, he was already at the helm of an exciting new empire inspired by the Jewish foods of his hometown, Mile End Deli. But neither he nor we could have predicted that Bernamoff would become the bagel king of NYC only three short years later with his insta-hit Black Seed Bagels. Shortly after the 2011 award, Bernamoff expanded his Brooklyn-based Mile End Deli to open a Bond Street location in Manhattan and struck up a friendship with The Smile owner across the street, Matt Kliegman (another 30 Under 30). Bernamoff also released The Mile End cookbook later that year just before Hurricane Sandy struck. After the storm wreaked devastation on his Red Hook bagel plant, Mile End temporarily stopped producing bagels. Kliegman and Bernamoff turned to each other for support. "Matt also has Westway off of West Street which got hit really bad also. He used to come in every morning to get a bagel and lox and I also love bagels and know how to make them. So then I thought maybe we should talk a little more seriously about how to combine our passion for bagels." In 2014, Black Seed Bagels was born which has already expanded to Hudson Eats in the new Brookfield Place as well as Ruschmeyer's out in Montauk. But don't expect Bermanoff's world domination to end there, he has big plans for this brand.