Starbucks Announces Twitter PartnershipBy Kelly Dobkin
October 28, 2013
Starbucks demonstrates their continued world domination with this latest coup: an official Twitter partnership. Now you can "tweet a coffee" to a friend by syncing your Twitter account with a Starbucks account, resulting in an insta-gift that the recipient can present at any of the chain's locations right on their phone. Check out the promo video here. The campaign is designed to kick up their social media presence - "Tweet a $5 Starbucks Card eGift to your favorite blogger, your number one follower, your yoga teacher" - as well as sales. (Hopefully tweens won't get their hands on this one, or there could be some very unhappy parents out there.)
Ready for another shot of caffeine? Check out the results of our 2013 Coffee Survey right here to get the stats on what kind of joe America is drinking (and how much).