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The 5 Types of Celebrity Chefs on Twitter

By Graham Kates
October 18, 2013
Photo by: CNN

One of the great joys of Twitter is that it allows us to keep up with our favorite TV chefs even when they’re off-set and their shows are off-air.

It’s no secret that celebs tend to treat their tweets as public relations tools, but not all Twitter feeds are created equal. We’ve found that famed chefs tend to adhere one of a few distinct schools of Twitter thought. From manicured and polished tweets to zany missives, these are five types of celebrity chefs you’ll find on Twitter.

  • This Is the Real Me

    These are the celebs whose Twitter alter egos aim to offer you a sneak peek of sorts into their daily lives. Rachael Ray’s tweets perfectly embody this approach to tweeting.

    Spend time sorting through Ray’s tweets and you’ll read through more than your fair share of “dindin” announcements and “Happy Anniv” wishes (most recently to Bill and Hillary Clinton). But sometimes, the tweets seem like they’ve been generated by a random Rachael Ray-like machine that accidentally spits out her pre-programmed personal affectations into non-sequitur combo tweets.

    Consider the one sent out by @Rachael_Ray at 3:11 PM this past Sunday:

    “Tough loss for @nyjets. Dindin: homemade sauage (sic) w sage & chestnuts, stuffed baby eggplant w sage & fontina,” she tweeted.

  • Highly Edited

    Opposite the Rays of the Twitterverse are the celebrities who, perhaps, don’t have the kind of “real me” personalities fit for public consumption.

    Followers of Rocco Dispirito (believe it or not, he has over 300,000) don’t expect to get an intimate insight into the chef’s real life, or Instagram photos of him working in his home office. Instead, they get one or two grammatically pristine healthy-eating recommendations every day.

    “Spice up your lunch and save some cals while you’re at it! Use mustard instead of mayo on your sandwiches to save over 100 calories!” Dispirito tweeted on Oct. 14.

  • Retweeter

    There is no higher Twitter compliment than being retweeted, unless it's by someone who does it incessantly. When Gordon Ramsay is not throwing plates or baking Wellington, chances are he’s tapping his thumbs on the retweet button.

    Followers of Hell’s favorite Kitchen king know that any minute their cell phones can be flooded with a river of quoted Ramsay fans.

  • I Am Who You Want Me to Be

    It’s in fusing the styles of Ray, Dispirito and Ramsay where celebrities like Andrew Zimmern and Anthony Bourdain hit their stride.

    Zimmern’s twitter feed is unabashedly geared toward driving followers to his personal website, where he promotes his shows and sells branded products. But he peppers the feed with links to blog pieces (posted on his site) about why he enjoys eating giant fruit bats and Instagram photos of jugs filled with Alaskan moose brains.

    His tweets show an understanding of what made him famous and what his followers are hoping to see.

    Perhaps only Anthony Bourdain has a firmer grasp on audience expectations.

    The chef muses about novels he’s reading and documentaries he can’t wait to see, and of course, retweets compliments that recognize his genius. It’s almost like the person he plays on TV is actually holding his cell phone.

    Earlier this week, a viewer Tweeted at Bourdain the one thing he’s always wanted to hear:

    “@Bourdain your Copenhagen episode feels like it was directed by Terrence Malick."

    “That was who we were trying to rip off!” Bourdain added while retweeting, because, whether that’s true or not, is there anything more classically Bourdain than claiming an episode of his travel show was an homage to the reclusive and legendary director of Badlands and Days of Heaven?

  • Photo by: Ken Goodman

    Politicos

    From the moment Mario Batali’s infamous orange Crocs were first strutted onto a Food Network set, the guy has sauntered to his own tune.

    On Twitter, a world where most other celebrities choose their words with public perception in mind, Batali rants about politics (he hated the government shutdown) and posts photos alongside tweets that say things like, “wheeeee! Tempura lobster.” That tweet, posted October 13 by another that read: “Wheeeeeed!” The one before that, “COLLASAL!!” (sic).

    Top Chef's Tom Colicchio has also been known to take to the Twitterverse with his political thoughts.

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