Eco-chic eateries are all the rage, with trendy "sustainable" restaurants popping up around the globe, from Abode in LA to Acorn in London. But is the trend becoming just another publicity ploy?
Last month, we reported that B.R. Guest Restaurants' NY eateries had achieved "certification of green status" by the Green Restaurant Association, a national nonprofit that promotes environmental practices in the industry. To get certified, the chain beefed up its recycling program, installed water-efficient faucets and banned Styrofoam products.
So far so good. But now comes word that B.R. Guest is debuting an "Earth Friendly Margarita," the Tierra Mojada, in time for Restaurant Week, which kicks off next week. So what exactly makes it "earth friendly?" According to its list of ingredients, the not-exactly-wallet-friendly $14 cocktail boasts Siembra Azul Blanco Tequila, agave nectar and – hold on, here comes the green part – "local" peaches and "organic" limes. We can't wait to see what some eco-minded marketer comes up with next.