Crumbs in Beverly Hills
What we desperately need here in LA is New York pizza, a fine taste of which recently appeared at Joe's Pizza in Santa Monica, reminding those of us who know the difference that New York pizza really is in a class of its own. But instead of pizza, New York seems determined to send us cupcakes, cupcakes and more cupcakes.
We're drowning in a sea of Magnolia Bakery clones (Sprinkles, Susiecakes, etc.). And we're also being inundated with branches of New York cupcakeries – Babycakes is set to open on Beverly Boulevard in a few months, and Crumbs just opened in Beverly Hills. Yes, the Reese's Peanut Butter cupcake is awfully good, even sinfully so. But please – we don't have the streets of New York on which to walk off our cupcakes. Our exercise consists of walking from the bakery to our cars parked next door. Feed us cupcakes and we'll look like floats in the Macy's Thanksgiving Parade (another import that we could use, though it probably doesn't travel all that well from coast to coast).
– Merrill Shindler