First Look: Kellogg's Opens NYC Cereal Cafe

Pistachio lemon Special K and chai Crispix
July 6, 2016
by Emily Siegel

The gist: This Monday, mega-brand Kellogg's celebrated American independence with the opening of their first ever permanent cafe — a Manhattan restaurant dedicated to cereal. With dine in and takeout available, the menu ranges from $6-8 and features a wide bevy of milk- and ice cream-based dishes. Journee's Anthony Rudolf and Sandra di Capua teamed up with cereal impresario in her own right, Christina Tosi (Milk Bar) to collaborate on the all-day breakfast menu. Options include the Pistachio Lemon, featuring Frosted Flakes, lemon zest and thyme and sundaes like the Life in Color: Fruit Loops, lime zest, marshmallow, passion fruit jam (pictured at top).

The cereal: Mixing up the classic cereals with artisan ingredients is part of the fun of Kellogg's NYC. First, decide whether you'd like a cereal bowl (ex: the Berry Me in Green Tea featuring Rice Krispies, fresh strawberries and green tea powder) or ice cream sundae (ex: the Life in Color with Fruit Loops, lime zest, marshmallows and passion fruit jam). You can also create your own bowl starting with a cereal base and adding toppings as desired. Check out the full menu here.

The Drinks: Juice and coffee will be provided by artisan purveyors — and, of course, there will be plenty of milk.

The details: Doors open at 8 AM until July 12 and 7 AM after the grand opening on July 13; the place stays open until 4 PM or when the milk runs dry. 1600 Broadway

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milk bar