SBE Unplugs Mercato di Vetro, Discounts This WeekBy Lesley Balla
October 29, 2013 By Lesley Balla | October 29, 2013
Even though it was next to one of the oldest Italian restaurants in Los Angeles, the Italian-focused Mercato di Vetro had a promising start in West Hollywood. The space had held many SBE concepts before - Foxtail, which Black Market and Top Chef alum Antonia Lafaso opened, and Lobby are just a couple - but Mercato was more like Cleo, the very successful Mediterranean small plates spot at the Redbury in Hollywood. The same chef, Danny Elmaleh, even oversaw the menu of cheeses and vegetable, crostinis and carpaccios, pastas and pizzas. But tucked in between Dan Tana's and the Troubadour, it just didn't work: Mercato di Vetro will close on November 1. The silver lining - all food will be half price today, Wednesday and Thursday (October 29-31).
SBE says it just wasn't performing well: "As SBE continues its expansion nationwide and internationally, we're focusing our resources on the projects that deliver both the highest return to the company and fit our long-term strategic growth objectives...In the near term, the space will still be available for private events and catering from SBE's award-winning food and beverage brands." The group plans to open another new concept in the space. [Eater]