The Formula: This mini-chain of affordable Thai restaurants has developed a cult following with authentic cuisine from chef Andy Yang, moving from a flagship in LES (which has since closed) to locations in Gramercy, New Jersey and a few food trucks. They do have standard dishes like pad Thai, but their foodie fans keep going back for deeper dives for goodies like Peking duck larb.
Latest Developments: Rhong recently took over the storefront that housed Chelsea Thai joint Room Service on Eighth Avenue. Oh, and if you're in Dubai and looking for a noodle fix, an outpost will open there by the end of the year.
Eat This: The Pork on Fire will ignite five alarms in your mouth, yet you'll keep gorging until the plate is cleared. The tears falling from your eyes are totally worth it. If vegetarians want to heat things up, check out the Water Spinach on Fire.