This upscale Bowery pizzeria had a pretty good run. Keith McNally debuted it a few years ago with chef Nate Appleman at the helm, and despite a few menu changes since the opening, things seemed fairly stable. It never really caught on in foodie circles, though, and while the house was still full on some nights, that wasn't enough to keep it going. In October, McNally announced that he'd be closing the space at the end of the year and reopening it in 2014 as French-themed Cherche Midi.
Lesson: If you're going to do the classics, you really have to nail them to survive. New York is awash in pizza joints, and folks love debating their favorites among the top tier. Even though this place had a steady stream of customers and a fun bistro vibe, not many diners would say that the pies here could've been a contender for one of those top slots. In a town full of pizza (and burger, and lobster-roll) obsessives, you really have to deliver to thrive in these saturated spheres.