First Look: Whole Foods Williamsburg Opens With New Food Court and Restaurant, N4

By Kelly Dobkin  |  July 27, 2016

Images via Whole Foods

The gist: Whole Foods has finally descended upon the Millennial-stacked 'burg complete with poke, Luke's Lobster and craft beer (looks like they know their audience). The doors of the 51,000-square foot store opened yesterday on the corner of N. 4th and Bedford Avenue to lines, free tote bags and kale tattoos.

The food: Aside from grocery options that include products from Brooklyn Bread Lab, Four & Twenty Blackbirds, bread from Roberta's and tortillas from Tacombi, there is a food court called WFM which features tweaked versions of popular vendors like the Luke's Lobster Tail Cart, No. 7 Veggie, East Coast Poke (pictured above) and an Oddfellows Ice Cream cart. This location also houses restaurant and tap room concept N4 which specializes in upgraded takes on Jewish deli fare as well as craft beer, wine and cocktails (pictured below, menu at bottom). A third concpt, Layered, offers vegan and paleo breakfast and snacks as well as prepared pizza, sushi, coffee, juice and more.

The drinks: N4 includes on-tap selections from Red Hook Winery as well as local craft beers and state liquors. Brooklyn Brewery will offer a special “West coast-style” IPA called Area 291 and Transmitter Brewing will offer a Belgian-style ale called WF-1 packaged in 25-oz. corked bottles. Australian favorite Toby's Estate will also debut an exclusive Williamsburg blend made especially for cold-brew coffee.

The details: 238 Bedford Ave, Brooklyn