NFL Hires Danny Meyer to Sell $50,000 Tables

By Kelly Dobkin  |  December 19, 2013

What makes a restaurant table worth $50,000? Food, drinks and Super Bowl tickets apparently. The NFL has hired NYC-based restaurateur Danny Meyer and his Union Square Hospitality Group to open a pop-up steakhouse for the Super Bowl called Forty Ate, at the Renaissance NY Times Square Hotel from January 27 through game day. The restaurant will serve three meals a day plus bar snacks but the real draw of this joint (or turnoff) is the fact that it will sell a few tables with a $50,000 price tag. What does that include? "Exclusive access to the four-seat tables will cost $50,000. Included is food and non-alcoholic drinks, four tickets to the Super Bowl and the NFL Tailgate Party, a stadium parking pass and a concierge to manage reservations." And apparently, there are only a few of these pricey tables left. [via Bloomberg]