Paula Deen to Open Branded Store in Upstate NYBy Kelly Dobkin
November 15, 2013 By Kelly Dobkin | November 15, 2013
The Paula Deen brand may not be finished just yet, even though her TV career remains beleaguered after this year's racism scandal. According to Food Network Gossip, the Southern food star will get her own food store in Clarence, NY (a suburb of Buffalo) next February and Deen will be doing a live cooking show (price of admission $250) to help cut the ribbon. Why upstate New York, of all places? In 2012, Paula made a deal with Nanco Group (based out of Clarence) to produce her line of branded food items and part of the deal was the launch of a retail space there that will include a showroom "designed to look like Paula's kitchen." Nanco was one of the few sponsors that stood by the star in the wake of the scandal that destroyed almost all of her product deals. Will Paula Deen grocery stores be coming to a town near you? It's too early to say. But if this one is a success given its random location, we can see a national expansion happening in a heartbeat, y'all.
Say what you want about Deen's career, but with the Southern food craze at full tilt in restaurants around the U.S., in some strange subliminal way, Paula Deen's influence over the last two decades may have played into why people are waiting 40 minutes for a biscuit (and shutting down restaurants in the process). Speaking of biscuits, check out our guide to ten of the must-try versions of the Southern staple here.