Coming Soon

Personal Shoppers at New Di Bruno Bros.

By Danya Henninger  |  August 9, 2013
Credit: Danya Henninger

What do you call the area around Ninth and Chestnut Streets? The not-quite-Washington West and not-quite-Old-City locale has been referred to as “Jefferson,” for the hospital that brings so many daytime workers there, but more as more residents and retail fill the neighborhood, another moniker may be needed. Di Bruno Bros., which will launch a fifth retail location at The Franklin (834 Chestnut St.) this fall, is going with Midtown West.

The 4,500-sq.-ft. store will be just as posh as the new appellation sounds. In addition to the expected gourmet goods - including housemade mozzarella and many other cheeses, soups, salads and sandwiches - the shop will feature a self-serve olive oil bottling station and a coffee bar, complete with a custom Counter Culture roast available in bags or brewed to order by trained baristas.

And then there are the personal shoppers, who’ll make navigating all the available options easy for today’s busy young professionals. The new store may be directly three-quarters of a mile north from the original Di Bruno Bros. cheese cafe in the Italian Market, but it’s quite a leap from the tiny shop founded by brothers Danny and Joe Di Bruno in 1936. The one thing that remains constant is the attention to quality and focus on great food.