I Am Who You Want Me to Be
It’s in fusing the styles of Ray, Dispirito and Ramsay where celebrities like Andrew Zimmern and Anthony Bourdain hit their stride.
Zimmern’s twitter feed is unabashedly geared toward driving followers to his personal website, where he promotes his shows and sells branded products. But he peppers the feed with links to blog pieces (posted on his site) about why he enjoys eating giant fruit bats and Instagram photos of jugs filled with Alaskan moose brains.
His tweets show an understanding of what made him famous and what his followers are hoping to see.
Perhaps only Anthony Bourdain has a firmer grasp on audience expectations.
The chef muses about novels he’s reading and documentaries he can’t wait to see, and of course, retweets compliments that recognize his genius. It’s almost like the person he plays on TV is actually holding his cell phone.
Earlier this week, a viewer Tweeted at Bourdain the one thing he’s always wanted to hear:
“@Bourdain your Copenhagen episode feels like it was directed by Terrence Malick."
“That was who we were trying to rip off!” Bourdain added while retweeting, because, whether that’s true or not, is there anything more classically Bourdain than claiming an episode of his travel show was an homage to the reclusive and legendary director of Badlands and Days of Heaven?