No. 4: Amy’s Baking Company Freaks Out on Facebook
Some of the best social accounts are those managed without any PR or marketing involved, especially when they desperately need it. This year after an episode of Kitchen Nightmares with Gordon Ramsay, Amy’s Baking Company’s Facebook page was exactly where you wanted to be. The Arizona bakery had just been busted on television for pocketing employees' tips, mass firings, yelling at customers and serving frozen food.
After the show aired and people started talking about the bakery on Yelp and Reddit, Amy’s Baking Company started posting some really intense Facebook messages that made us wonder how anyone would ever want to step foot in their store. Some samples include “I AM NOT STUPID ALL OF YOU ARE” in all caps as well as management threatening to take legal action against their detractors. Later, the bakery claimed their Facebook page had been “hacked” and hired a PR firm.