Toast: Inside San Francisco's Controversial Bread Obsession

By James Mulcahy  |  April 23, 2014

Is the artisanal, New Wave toast that's being served in San Francisco the best thing since sliced bread, or is it a symbol of San Francisco's overheated gentrification? For some reason, something as simple as toast has sparked a major debate in the Bay Area, and this childhood staple has turned into a hot-button (and hot-buttered) issue.

We spent some time in SF chatting with those at the front of this food trend. We can confirm: the toast being served here is unlike anything else we've come across in the U.S. For a deep dive into this tasty, somewhat silly and fascinating food moment, check out our mini-documentary above. To see where you can try the slices featured in the piece, check out the slide show and map below.

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